No doubt YouTube is the best site for video marketers but Vimeo- a recent video hosting site is also on the rise which has a free to use option with social media community features. Vimeo is also an attractive choice for some types of business. Though there are some advantages of you tube over vimeo and vice versa.
Accessing Vimeo is easy and you need to sign up at first for a Pro account. The professional site has unlimited bandwidth and is compatible with television, tablets, and mobile devices. The vimeo Pro has numerous things to offer but one need to pay a certain amount to avail the services. This can lead to a turnoff for some businesses. Whereas YouTube is absolutely free. It provides video editing tools and ability to upload unlimited videos. If the video uploaded by one is viewed by a large number of people then he gets an opportunity to make money from the ads.
YouTube has a much better reach than vimeo. People are much accustomed with YouTube than vimeo. There are a huge number of views per day on YouTube than other sites. It also has a better search engine.
Customization can be done in YouTube. One can control background, colours and fonts easily. YouTube’s logo is forever attached to its player. Unlike vimeo, one can easily incorporate a company logo. Audience is more inclined to branded products than the one which do not have a brand name. Thus people may pay less heed to vimeo.
Video hosted in vimeo will not be surrounded by other advertiser’s confusion and disturbance. This factor is essential for promoting a business. Vimeo also does not attract “trolls”. Many people give useless, rude comments on a product which may be true to other people and they may assume that to be true. This distracts many customers and they remain in a state of dilemma whether to move forward or stay back from using a particular product.
Vimeo is growing but no one wants to invest money into something without being assured of a certain income out of it. Both vimeo and YouTube has pros and cons of their own. For most small business, Vimeo is an add-on to a YouTube promotion. If you have a video made for YouTube then open a free account with Vimeo and upload it up there too. There are some usage limit and subject restrictions to keep an eye on. One must carefully read the terms and conditions and accept it. The exception is, if you target the creative business or you are a creative business yourself. Then pay the $200 and get on Vimeo. Though vimeo is a small site but you never know when luck is going to bring about a twist in your life. If you want to take risk you can opt for vimeo else if you want an assured income as you want to start off with a small business then opt for YouTube as it is 100% secured by every means.
This guest post is written by Chris on behalf of http://www.aginfosoft.com/
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